Hi Reader,

For the past month, I’ve been telling you I was getting closer to being ready to show you what I’ve been building around here. Phew, I can finally stop being vague about it.

Today is my birthday, and as a gift (to me and you) I’m sharing (mostly 😉) what I’ve been building around here. I’m calling it a birthday surprise in reverse 🎉.

The backstory: My work has been quietly and organically evolving for years. I didn’t actually have any designs to sit down one day and redesign it, but the clients changed, the rooms I was in changed, what people brought me changed, and at some point I looked up and realized the work had grown into something much bigger than how I’d been describing it.

The business was already here, it just took me a while to catch up to it. I admit it, this has happened to me in my business before.

That catching-up is what the last year and a half(-ish) has been. Getting the refresh right — the pages, the words, the name, the look — took a hundred small steps and more time than I’d like to admit. (I DID tell you the small stuff stacks up! Consider this exhibit A.)

But it was never about inventing something new, it was about FINALLY letting the outside match where the work already was.

So here’s what's what. When a lot of you first found me, I was mostly known for sitting one-on-one with someone trying to figure out what they wanted and how to go after their goals. I still LOVE that work. But these days, I’m just as often in the room with executives and the teams they lead; with co-founders and business partners trying to get back on the same page; with a boss and a direct report who’ve quietly stopped understanding each other; with people deep in a corporate life and people deep in a personal reinvention — often both at once.

Underneath all of it is the same thing I’ve always believed: you can’t separate a person from the people around them. My background — social worker—>therapist—>coach — trained me to pay attention to a lot of levels at once. What’s happening inside YOU, along with what’s happening between you and everyone you’re leading, living, and working beside.
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Building awareness first(always), then getting into action. And those small actions, stack up, compounding into change. That’s the work in a nutshell.

Which is why the website got a full refresh — and that’s the gift I’m sharing today. The old site only told part of the story. The new one, same url www.shoshannahecht.com, finally shows the whole thing: the individual work, the interpersonal work, groups, teams, workshops and more.

It would be the best birthday present to me if you were to go take a look.

There’s one more thing on the way, which I’ll only tease for now. The podcast is coming back, evolved, like everything else. Longtime readers will remember Your New Life Blend; a show I loved making, but was born in a very particular moment (the pandemic, when all our lives blended into one thing at our kitchen tables). That moment passed, the work kept moving, and the show needed to evolve to match where things are now. New name reveal and trailer lands at the end of August, and Episode 1 drops September 8 with a guest I can’t wait for you to meet. More very very very SOON.

So, my one small thing this week before you go: please go see the new site. Click around, notice what catches you. (And if it makes you think of someone, go ahead and send it their way.)

Then hit reply and tell me what you think. After all these months of I’m still figuring this out, followed by I can’t tell you yet, I really want to hear from you.

Warmly,
Shoshanna

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